“Rhoback gets its name from the Rhodesian Ridgeback, a dog bred in Africa to hunt lions. The Ridgeback perpetually craves activity and has an unmistakable ridge that runs down its back. Wearing the ridge on our back inspires us to always be ready for the next adventure. Our favorite days involve barefoot waterskiing at the crack of dawn. A tennis set before lunch. Paddleboarding in the heat of the day. Hitting the links for a quick nine. And a happy hour with friends to round it out. We routinely have to fight the sunset to fit it all in. We needed a shirt that could transition seamlessly from one activity to the next. We never found that shirt, so we made it. We took our favorite designs and colors, mixed in the best performance fabrics, and made a top of the line set of shirts to fit our lifestyle and hopefully yours too.”
Now that you all know exactly what Rhoback is and what the fast-growing company is about, Crimson Tide fans should be excited to know that the brand has signed Alabama linebacker Will Anderson to an exclusive apparel deal that will include a base fee plus revenue share component.
“We are beyond pumped to welcome Will Anderson to the Rhoback family,” the company said. “An All-American and winner of the Bronko Nagurski Trophy for the best defensive player in college football, will be a leading face of our Rhoback U program. A team captain and role model for many, Will embodies the #craveactivety lifestyle. His positivity, work ethic, and leadership is contagious and we are honored to be a small part of his team. We are excited to share the content we have been working on with Will, helping solidify Rhoback U as one of the premier college athlete programs in the country.”
As he’s been for the University of Alabama during his time in Tuscaloosa, Anderson will be an incredible ambassador for the Rhoback brand. This company is constantly looking for the next big things, both at the collegiate level and beyond, and Anderson clearly checks off every box you look for in an elite football player and a quality human being. Beyond being one of the nation’s premier football prospects and a strong bet to be a top pick in next year’s NFL draft, he’s well-respected in the community and well thought of by his teammates and coaches. When it came time for Rhoback to identify another addition to their “Rhoback U”movement, Anderson was an easy decision for their continued growth in the Name, Image and Likeness space.
“I am excited to have Rhoback Activewear as my official apparel sponsor and to become a leading face of the Rhoback U college athlete program this season,” Anderson said. “Rhoback has a different energy to them and I can’t wait to continue spreading their #craveactivity lifestyle with my teammates, fans, and the Tuscaloosa community. Rhoback’s trendsetting social media paired with the quality of their activewear immediately stood out to me. I’m excited to join one of the fastest growing activewear brands in the country and eager to share the content we have created together throughout the season!”
In addition, fans can support Anderson by CLICK HERE and placing an order through Rhoback. Not only does the Alabama star benefit from this offer with commission on sales through this direct link, but you will as well. For first-time customers only, a 15% discount will automatically be applied to your order. There is no need to enter a promo code. Just click the link, find some gear you like, toss it in the cart, and enjoy the quality clothing that Rhoback offers.
Rhoback’s Creed: We believe in activities. We believe in June 21st, the longest day of the year. We believe in the “other interests” section of the resume. We believe in backflips, grass stains, and diving catches even when we’re not keeping score. We believe in building things – from the boards we surf on to the camper we sell from. We believe in swinging hard off the tee no matter how tight the fairway. We believe in laughing off the triple bogey that may result. We believe a sweaty cotton shirt is too heavy a burden to bear. We believe in shooting hoops at lunch and returning to work in the same shirt. We believe that same shirt should be ready to hit the town that night. We believe in dogs and the “tongue out the window” feeling. We believe our customers are our best models. We believe in living with soul, not ego. We believe activities are an irreplaceable way of bringing people together. We believe in supporting causes that are bigger than us. We believe in inspiring others to crave activity.